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The History of our Logo

We the People, of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.

~The United States Constitution


American Unity:

Benjamin Franklin is famous for his sense of humor. In 1751, he wrote a satirical commentary in his Pennsylvania Gazette suggesting that as a way to thank the Brits for their policy of sending convicted felons to America, American colonists should send rattlesnakes to England.

Three years later, in 1754, he used a snake to illustrate another point. This time not so humorous.

Franklin sketched, carved, and published the first known political cartoon in an American newspaper. It was the image of a snake cut into eight sections. The sections represented the individual colonies and the curves of the snake suggested the coastline. New England was combined into one section as the head of the snake. South Carolina was at the tail. Beneath the snake were the ominous words "Join, or Die."

[Benjamin Franklin's woodcut from May 9, 1754.
Newspaper Serial and Government Publications Division,
Library of Congress.]

This had nothing to do with independence from Britain. It was a plea for unity in defending the colonies during the French and Indian War. It played off a common superstition of the time: a snake that had been cut into pieces could come back to life if you joined the sections together before sunset.

The snake illustration was reprinted throughout the colonies. Dozens of newspapers from Massachusetts to South Carolina ran Franklin's sketch or some variation of it. For example, the Boston Gazette recreated the snake with the words "Unite and Conquer" coming from its mouth.

I suppose the newspaper editors were hungry for graphic material, this being America's first political cartoon. Whatever the reason, Franklin's snake wiggled its way into American culture as an early symbol of a shared national identity.


 

In Order to Divert an Idle Hour: 

In December 1775, "An American Guesser" anonymously wrote to the Pennsylvania Journal:

"I observed on one of the drums belonging to the marines now raising, there was painted a Rattle-Snake, with this modest motto under it, 'Don't tread on me.' As I know it is the custom to have some device on the arms of every country, I supposed this may have been intended for the arms of America."

This anonymous writer, having "nothing to do with public affairs" and "in order to divert an idle hour," speculated on why a snake might be chosen as a symbol for America.

First, it occurred to him that "the Rattle-Snake is found in no other quarter of the world besides America."

The rattlesnake also has sharp eyes, and "may therefore be esteemed an emblem of vigilance." Furthermore,

"She never begins an attack, nor, when once engaged, ever surrenders: She is therefore an emblem of magnanimity and true courage. ... she never wounds 'till she has generously given notice, even to her enemy, and cautioned him against the danger of treading on her."

Finally,

"I confess I was wholly at a loss what to make of the rattles, 'till I went back and counted them and found them just thirteen, exactly the number of the Colonies united in America; and I recollected too that this was the only part of the Snake which increased in numbers. ...

"'Tis curious and amazing to observe how distinct and independent of each other the rattles of this animal are, and yet how firmly they are united together, so as never to be separated but by breaking them to pieces. One of those rattles singly, is incapable of producing sound, but the ringing of thirteen together, is sufficient to alarm the boldest man living."

Many scholars now agree that this "American Guesser" was Benjamin Franklin.

 

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912 Project Salem
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